#1 Amazon Bestseller

NEVER BUY, the Wrong Foundation Shade Again

★★★★★ Rated 4.8 by 10839 Beauties
NEVER BUY, the Wrong Foundation Shade Again
Over 4.4M Views On Instagram

3 Steps to Find Your Perfect Match

Prep, dot, blend—your shade self-adjusts in 60s.

Step 1 - Shake, open and go. You´re ready.

Step 2 - Apply small dots to the face. Let it sit on the skin

Step 3 - Buff with a brush outward. Wait 30-60s - The shade self-adjust

What Women Say After Their First Week With Luxe
SURVEY RESULTS

What Women Say After Their First Week With Luxe

Based on a survey of 2,000+ customers after 7 days of use.

94%

Found their perfect shade match on first try

No more mixing two foundations or making do with close enough.

91%

Finally achieved that 'no-makeup makeup' look

Coverage without looking like they're wearing a mask.

89%

Cut their morning routine from 15+ minutes to under 5

One product that blends effortlessly without complicated techniques.

85%

No longer carry concealer or powder for midday touch-ups

Foundation stays put through meetings, errands, and evening plans.

SURVEY RESULTS

What Women Say After Their First Week With Luxe

Based on a survey of 2,000+ customers after 7 days of use.

94%

Found their perfect shade match on first try

No more mixing two foundations or making do with close enough.

91%

Finally achieved that 'no-makeup makeup' look

Coverage without looking like they're wearing a mask.

89%

Cut their morning routine from 15+ minutes to under 5

One product that blends effortlessly without complicated techniques.

85%

No longer carry concealer or powder for midday touch-ups

Foundation stays put through meetings, errands, and evening plans.

4.8/5

10,839+ VERIFIED REVIEWS

INSTAGRAM

4.4M+

VIEWS & COUNTING

FORMULA

127

BATCHES TESTED BEFORE LAUNCH

WEAR TIME

16 hrs

NO TOUCH-UPS REQUIRED

Rated 4.8/5 based on +10,839 Total Ratings

Loved by Thousands

Olivia
Olivia, 51 Verified Buyer
“Tried Fenty (too orange), tried Armani (separated by noon), tried Estee Lauder (caked in my lines). Spent probably $400 in three months just trying to find ONE that worked. Then this. Matches perfectly and actually stays put. Should've found this first tbh.”
Luxe | Color Changing Foundation $38.90 Purchased on April 18th, 2025
Emma
Emma, 68 Verified Buyer
“I have pretty bad rosacea and I've literally cried in public bathrooms looking at how red my face gets through foundation. This is the first one that actually covers it and STAYS covering it. Didn't have to reapply once today. I'm not exaggerating when I say it changed how I feel leaving the house.”
Luxe | Color Changing Foundation $38.90 Purchased on October 9th, 2025
Jessica
Jessica, 47 Verified Buyer
“Honestly didn't believe the whole 'adapts to your skin' thing. Sounded like marketing BS. But I swear I watched it match my skin tone in like 60 seconds?? I put it on and it was slightly off and then it just… adjusted. I don't even understand how it works but it does.”
Luxe | Color Changing Foundation $38.90 Purchased on August 1st, 2025